The Story of JADE

Introducing JADE

For our newest watch collection, we weren’t just looking to create a watch, we were designing a statement, a mood, a vibe, a timeless piece that transcended just the aesthetic. At its conception, Jade was imagined with a girl in mind, are you Jade?

 

Jade is a girl we all know, and we all adore. That approachable girl next door, laid back, beautiful and effortlessly cool. Nothing fazes her, she takes life in her stride, easy-going, spontaneous and always up for an adventure. Her style is vintage bohemian with a rock and roll edge, her attitude? Laissez faire

There is a bit of Jade in all of us, the bold woman who dares to be different.

We wanted to take the essence of Jade and create a watch that emanated this energy. Designed to inspire you to step out of your comfort zone, it is striking in appearance yet versatile enough to wear with any look, whatever your personal style. From festivals to fine dining: JADE is the perfect timeless show stopper for your wrist, transcending seasons and occasions.

Which Jade are you?

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