Lugano represents the balance of modern and classic; two opposing identities that come together in equality in our new brand range. Using iconic roman numerals to represent the twelve dials on a watch face we seek to portray this balance and have it become a new signature for our bold yet timeless styles. Founded between the ideologies of Stockholm and London, Lugano marries the dual sensibilities so forged in our brand identity.
Get extra 5% off our End Of Season Sale when signing up for news, inspiration & more special offers.
We are a watch & jewelry brand, born out of the desire to create bold, empowering timepieces that foster self-expression and confidence. Combining the best of contemporary Swedish design, British heritage, and quality craftsmanship, we make it our passion to design the pieces you will love forever.
100% vegan and cruelty-free. We put sustainability first.