AI Transparency
At Larsson & Jennings, we're committed to being transparent about how we use AI in our marketing and creative processes.
Where we use AI
We occasionally use AI-generated imagery in our marketing content. This may include:
- Editorial and lifestyle imagery used on our website, social media, and email campaigns
- Backgrounds, textures, or visual elements composed alongside genuine product photography
All product images that show real Larsson & Jennings watches and jewelry are photographs of actual products.
Where we don't use AI
- Our products are designed, manufactured, and photographed by real people
- Product descriptions, warranty details, and policy pages are written by our team
- Customer service is handled by real people, not by AI chatbots
Our commitments
- We do not use AI to fabricate customer reviews, testimonials, or endorsements
- Where AI-generated imagery is used in ways that could reasonably be mistaken for a real photograph, we label it clearly
- We do not use AI to make automated decisions about your account, orders, or eligibility for services
Questions or concerns
If you have questions about how AI is used in any specific piece of content, or would like to exercise any rights you may have under applicable AI regulations, please contact us at support@larssonjennings.com.
Reference
Our approach is aligned with the transparency requirements set out in Article 50 of the EU AI Act.
