• Lionrose Inc trading as Larsson & Jennings together with any group companies (“we” “us” “our”) are committed to protecting and respecting your privacy. For the purposes of data protection legislation, we are the data controller and we will process your personal data in accordance with the General Data Protection Regulation (EU) 2016/679 and national laws which relate to the processing of personal data. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it.


  • 2.1 We may collect and process personal data about you in the following circumstances:
    • 2.1.1 When you complete forms on our website (“larssonjennings.com”). This includes your name, address, telephone number and email address which is provided at the time of registering to use our Site, where you ask us to contact you about our goods or services, subscribe to our mailing list, or subscribe/request goods or services;
    • 2.1.2 Whenever you provide information to us when reporting a problem with our Site, making a complaint, making an enquiry or contacting us for any other reason. If you contact us, we may keep a record of that correspondence;
    • 2.1.3 details of your visits to our Site including, but not limited to, traffic data, location data, weblogs and other communication data, whether this is required for our own billing purposes or otherwise, and the resources that you access (see section 2.2.2 on Cookies below); and
    • 2.1.4 whenever you disclose your information to us, or we collect information from you in any other way, through our Site.
  • 2.2 We may also collect data in the following ways:
IP Address
    • 2.2.1 We may collect information about your device, including where available your Internet Protocol address, for reasons of fraud protection. We may also collect information about your device’s operating system and browser type, for system administration and to improve the service. This is statistical data about our users' browsing actions and patterns, and does not identify any individual.
  • 2.2.2 Our Site uses cookies to distinguish you from other users of our Site. This helps us to provide you with a good experience when you browse our Site and also allows us to improve our Site. For detailed information on the cookies we use and the purposes for which we use them see our Cookie Policy.
    • 2.3 We may use your personal data for our legitimate interests in order to:
      • 2.3.1 provide you with information, or services that you requested from us;
      • 2.3.2 allow you to participate in interactive features of our Site, when you choose to do so;
      • 2.3.3 ensure that content from our Site is presented in the most effective manner for you and for your device;
      • 2.3.4 improve our Site and services;
      • 2.3.5 process and deal with any complaints or enquiries made by you; and
      • 2.3.6 contact you for marketing purposes where you have signed up for these (see section 6 for further details).
Website Links
    • Our Site may, from time to time, contain links to and from the websites of third parties. Please note that if you follow a link to any of these websites, such websites will apply different terms to the collection and privacy of your personal data and we do not accept any responsibility or liability for these policies. When you leave our Site, we encourage you to read the privacy notice/policy of every website you visit.


  • 3.1 We will collect details such as your name, address, financial or payment information, telephone number and email address when you order goods or services from us either via our Site or when you purchase or collect goods in store. We will use this information to process your order and comply with our contractual obligations.
  • 3.2 In order to perform our contract with you (such as providing you with goods and/or services), we may also need to share personal data with third parties such as payment providers, postal service organisations, electronic receipts provider, product review platform, email service provider, customer referral platform, appointments builder, gift card service and a garment measurement tool to assist in the delivery of goods or services you have ordered;
  • 3.3 We may also advertise your feedback on our website and marketing materials (subject to obtaining your prior consent where necessary);
  • 3.4 We will retain your information as long as we require this to provide you with the goods or services ordered from us and for a period of six years afterwards Where you have subscribed to receive marketing correspondence from us we will keep your personal data for the period of time described in section 6 below.


  • We will collect details such as contact names, address, email, phone numbers, payment information in order to contact you about goods or services ordered with you, to place further orders and to pay you for the goods and/or services supplied. We will keep the personal data for 6 years further to being provided with the goods/services.


  • Where we need to collect personal data by law, or under the terms of a contract we have with you and you fail to provide the data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example to provide you with our goods or services). In this case, we may have to cancel a product or service you have with us but we will notify you if this is the case at the time.


  • 6.1 In addition to the uses described in sections 2-4 above, where you indicate you would like to receive marketing correspondence from us, for example when you’ve purchased a product or service, subscribed to our mailing lists, sms marketing or newsletters, enter into any of our competitions or provided us with your details we may use your personal data for our legitimate interests in order to provide you with details about our goods, services, business updates and events which we think may be of interest.
  • 6.2 You have the right to opt-out of receiving the information detailed in section 6.1 at any time. To opt-out of receiving such information you can:
    • 6.2.1 click the unsubscribe button contained in any such communication received; or
    • 6.2.2 email us at support@larssonjennings.com providing us with your name and contact details; or
    • 6.2.3 in case of sms marketing text "STOP" to opt-out.
  • 6.3 Where you have indicated you would like to receive marketing material from us we will use your personal data for three years from when you last engaged with us, such as opening one of our marketing emails. You can always unsubscribe from receiving marketing if you no longer want to hear about offers from us.
  • 6.4 Larsson & Jennings runs online advertising to keep you aware of what we’re up to and to help you see and find our products. Like many companies, we target banners and ads to you when you are on other websites and apps. We do this using a variety of digital marketing networks and ad exchanges. We use a range of advertising technologies such as web beacons, pixels, ad tags, cookies and mobile identifiers, as well as specific services offered by some sites and social networks, such as Facebook’s Custom Audience service. The banners and ads you see are based on information we hold about you, or your previous engagement with Larsson & Jennings (for example, items you search for and the content you read while on our website) or Larsson & Jennings banners or ads you have previously clicked on.
  • 6.5 SMS Abandoned Cart Disclosure: We might use cookies to help keep track of items you put into your shopping cart including when you have abandoned your cart and this information is used to determine when to send cart reminder messages via SMS.
  • 6.6 The above excludes text messaging originator opt-in data and consent; this information will not be shared with any third parties.


  • 7.1 We may monitor and record communications with you (such as telephone communications and emails) for the purpose of quality assurance, training, fraud prevention and compliance. We may also have CCTV cameras installed in our premises for the purpose of crime prevention and for health and safety reasons. We retain such information for up to 30 days subject to store location.


  • 8.1 Where you have indicated you would like to receive marketing material from us we will use your personal data for three years from when you last engaged with us, such as opening one of our marketing emails. You can always unsubscribe from receiving marketing if you no longer want to hear about offers from us.
    • 8.1.1 click the unsubscribe button contained in any such communication received; or
    • 8.1.2 email us at support@larssonjennings.com providing us with your name and contact details.
  • 8.2 If further to undertaking a credit check you receive a low credit score, we reserve the right not to supply you with goods or services on credit and/or require upfront payment for the goods or services you wish to purchase.
  • 8.3 If you provide false or inaccurate information and we suspect fraud, we will record this.


  • 9.1 We will only use your personal data where the law allows us to. Most commonly, we will use your personal data in the following circumstances:
    • 9.1.1 for performance of a contract we enter into with you;
    • 9.1.2 where necessary for compliance with a legal or regulatory obligation we are subject to;
    • 9.1.3 to protect your vital interests; and
    • 9.1.4 for our legitimate interests (as described within this policy) and your interests and fundamental rights do not override these interests.


    • 10.1 In addition to the third parties mentioned above, we may disclose your information to third parties for our following legitimate interests as follows:
      • 10.1.1 to staff members in order to facilitate the provision of goods or services to you;
      • 10.1.2 to third party companies in order to facilitate the provision of goods or services to you;
      • 10.1.3 to our affiliated entities to support internal administration;
      • 10.1.4 IT software providers that host our website and store data on our behalf;
      • 10.1.5 professional advisers including consultants, lawyers, bankers and insurers who provide us with consultancy, banking, legal, insurance and accounting services;
      • 10.1.6 HM Revenue and Customs, regulators and other authorities who require reporting of processing activities in certain circumstances; and
      • 10.1.7 third parties who we may choose to sell, transfer or merge parts of our business or assets. Alternatively, we may seek to acquire other business or merge with them. If a change happens to our business then the new owners my use your personal data in the same way as set out in this privacy policy.
    • 10.2 We may disclose personal data to the police, regulatory bodies, legal advisors or similar third parties where we are under a legal duty to disclose or share personal data in order to comply with any legal obligation, or in order to enforce or apply our website terms and conditions and other agreements; or to protect our rights, property, or safety of our customers, or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.
    • 10.3 We will not sell or distribute personal data to other organisations without your approval.
    • 10.4 Klarna. In order to be able to offer you Klarna’s payment options, we will pass to Klarna certain of your personal information, such as contact and order details, in order for Klarna to assess whether you qualify for their payment options and to tailor the payment options for you. General information on Klarna you can find here. Your personal data is handled in accordance with applicable data protection law and in accordance with the information in Klarna’s privacy policy.


  • 11.1 In order to fulfil your order we may need to transfer some or all of your personal data to a third party company who has operations both inside and outside of the European Economic Area (‘EEA’). We will only work with companies who can demonstrate that their operations outside of the EEA offer adequate levels of data and privacy protection and that there is a lawful basis for transferring your data outside of the EEA..


  • 12.1 Where we have given you (or where you have chosen) a password which enables you to access certain parts of our Site, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.
  • 12.2 Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your information transmitted to our Site; any transmission is at your own risk.
  • 12.3 Information you provide to us is shared on our secure servers. We have implemented appropriate physical, technical and organisational measures designed to secure your information against accidental loss and unauthorised access, use, alteration or disclosure. In addition, we limit access to personal data to those employees, agents, contractors and other third parties that have a legitimate business need for such access.


  • 13.1 It is important that the personal data we hold about you is accurate and current. Please keep us informed if the personal data we hold about you changes.
  • 13.2 Data protection legislation gives you the right to object to the processing of your personal data in certain circumstances or withdraw your consent to the processing of your personal data where this has been provided. You also have the right to access information held about you and for this to be provided in an intelligible form. If you would like a copy of some or all of your personal information, please send an email to uspport@larssonjennings.com. In certain circumstances we reserve the right to charge a reasonable fee to comply with your request.
  • 13.3 You can also ask us to undertake the following:
    • 13.3.1 update or amend your personal data if you feel this is inaccurate;
    • 13.3.2 remove your personal data from our database entirely;
    • 13.3.3 send you copies of your personal data in a commonly used format and transfer your information to another entity where you have supplied this to us, and we process this electronically with your consent or where necessary for the performance of a contract; or
    • 13.3.4 restrict the use of your personal data.
  • 13.4 We may request specific information from you to help us confirm your identity and your right to access, and to provide you with the personal data that we hold about you or make your requested changes. Data protection legislation may allow or require us to refuse to provide you with access to some or all the personal data that we hold about you or to comply with any requests made in accordance with your rights referred to above. If we cannot provide you with access to your personal data, or process any other request we receive, we will inform you of the reasons why, subject to any legal or regulatory restrictions.
  • 13.5 Please send any requests relating to the above to our Data Lead at support@larssonjennings.com specifying your name and the action you would like us to undertake.


  • Where you have provided your consent to the collection, processing and transfer of your personal data, you have the legal right to withdraw your consent under certain circumstances. To withdraw your consent, if applicable, please contact us at support@larssonjennings.com.


  • We reserve the right to update this privacy policy at any time, and any changes we make to our privacy policy will be posted on this page. We will notify you if there are any changes to this policy that materially affect how we collect, store or process your personal data. If we would like to use your previously collected personal data for different purposes than those we notified you about at the time of collection, we will provide you with notice and, where required by law, seek your consent, before using your personal data for a new or unrelated purpose. We may process your personal without your knowledge or consent where required by applicable law or regulation.


  • We have appointed a Data Lead to oversee compliance with this privacy policy. If you have any questions, comments or requests regarding this policy or how we use your personal data please contact our Data Lead at support@larssonjennings.com. This is in addition to your right to contact the Information Commissioners Office if you are unsatisfied with our response to any issues you raise at https://ico.org.uk/global/contact-us/.

Last updated: 29th Oct 2021